Comment créer une tarification échelonnée des billets dans FooEvents

Tiered ticket pricing lets you offer different ticket types—like Early Bird, Standard, and VIP—without additional plugins. With FooEvents et WooCommerce, you can build tiers as product variations, set prices and stock per tier, and collect attendee details per ticket. This post shows you how to set it up and validate it from start to finish.

Introduction

Most events benefit from having more than one price option. Early Bird rewards quick decisions, Standard covers the majority, and VIP adds premium perks. Because FooEvents sits on top of WooCommerce, you can manage each tier inside a single event product—no duplicate pages or messy reports. Below is a practical setup you can follow today.

Remarque : FooEvents currently assumes Classic Checkout by default. If you’re testing WooCommerce Checkout Blocks, confirm behavior on a staging site before switching.

Step 1: Create an Event Product

In your WordPress admin dashboard, go to Produits → Ajouter un nouveau and create your event product.

• Give the event a clear title and summary (date, venue, highlights).
• Set Données produit à Produit variable (you’ll use variations for pricing tiers).
• Dans le cadre de la Paramètres de l'événement panel, check the box Ce produit est-il un événement ? and enter the event details.

👉 Event Setup (Help)

Step 2: Add an Attribute for “Ticket Type”

Attributes define the options that your variations (tiers) are built from.

1. In the product editor, open the Attributs tabulation.
2. Create a new custom attribute called Type de billet.
3. Enter values such as Early Bird | Standard | VIP (separated by pipes).
4. Check Utilisé pour les variations and click Sauvegarder les attributs.

Step 3: Generate Variations and Set Prices/Stock

Now convert the attribute values into actual purchasable tiers.

1. Aller à la page Variations tab and choose Générer des variations.
2. For each variation (tier), set:
   • Regular price (e.g., Early Bird $49, Standard $69, VIP $129).
   • Stock (limit Early Bird to drive urgency; VIP to preserve exclusivity).
   • SKU (optional) to keep reporting tidy.
3. (Optional) Use Schedule on the variation’s sale price to end Early Bird on a date.

👉 Product Variations (Help)

Step 4: Collect Attendee Details Per Ticket

FooEvents can capture attendee info for every ticket—useful when one order buys multiple tickets.

• Ouvrir le Champs personnalisés pour les participants panneau.
• Cliquez sur +New Field.
• Ajouter Custom attendee fields if needed (e.g., T-shirt size, dietary requirements etc).

👉 Custom Attendee Fields (Help)

Step 5: Publish and Validate the Flow

Preview the product and run a quick test like a real attendee would.

• Select each tier and add it to the cart—verify the correct price appears.
• Complete a test order and confirm attendee data is captured for each ticket.
• Check that the ticket email shows the correct tier name.

👉 Ticket Sending (Help)

Step 6: Practical Pricing Tips

• Use scarcity thoughtfully: Cap Early Bird quantity and/or set a deadline to encourage early decisions.
• Make the value obvious: Add a short perks list in each variation’s description (e.g., VIP lounge, merch).
• Bundle upsells: Consider a VIP add-on (e.g., T-shirt or meet-and-greet) for a clean margin boost.
• Track performance: Compare orders by variation in reports; adjust stock and pricing if one tier lags.

Remarque : If your theme heavily customizes product pages, test tier selection on mobile to ensure the dropdown and price update are obvious.

FAQ

Q. Can each tier have different attendee questions?
A. Yes. Use Custom Attendee Fields and make certain fields required for specific tiers if the question only applies there.

Q. How do I end Early Bird automatically?
A. Use the variation’s Schedule option to end a sale price or set stock to zero on the cutoff date.

Q. Can I cap total tickets across tiers?
A. Yes. Use per-variation stock to control each tier, or manage a global cap by monitoring combined sales and adjusting stock as needed.

Conclusion

Tiered ticket pricing helps you reach different budgets without splitting your event into multiple products. With FooEvents and WooCommerce variations, you control price, stock, and attendee data per tier—keeping everything tidy for reporting and check-ins.

👉 Visitez FooEvents or review the WooCommerce variable products documentation to start building your ticket tiers.