Create Custom Product Pages for WooCommerce Using Elementor

In this article, we will show you how to customize the standard WooCommerce product page using Elementor Pro. We will create a custom product page template that can be used for selling tickets to your events.

The default WooCommerce product pages use a traditional retail product layout that your users will find familiar and easy to use. Using Elementor Pro, you can easily customize the WooCommerce product page and make it your own. This is particularly useful if you sell non-traditional products like tickets and bookable services using FooEvents. In this tutorial, we are going to show you how to create a custom product template for an event and apply it to your WooCommerce products.

Step 1: Install Elementor Pro and FooEvents

Before starting, ensure that both Elementor Pro and FooEvents are installed and activated on your WordPress site. FooEvents will add the ability to sell tickets using WooCommerce, while Elementor Pro will give you the tools you need to design a custom product page. Be sure to add a few products and configure them as events before proceeding.

Step 2: Access Elementor Theme Builder

Next, head over to your WordPress admin area and navigate to Templates > Theme Builder in the main menu. Select the Single Product template to proceed. Elementor Pro will then generate a template that can be used to override the default WooCommerce product page template. You will provided with an option to load an existing product page template or create your own. For this tutorial, we are going to start with a blank slate and create our own.

Step 3: Customize the Product Page Layout

Now that you’re in the Elementor editor, it’s time to build your custom event product page. You will be provided with a blank page on which various product widgets can be placed. The product widgets, located on the left, represent the various elements found on a standard WooCommerce product page.

1. Start by adding dynamic widgets like the Product Title and Product Meta to automatically pull in this information.
2. Use the Product Image widget to display event visuals. Consider adding a video widget to showcase a promotional video or highlights from past events.
3. Place the Product Price and Add to Cart widgets prominently. Any extended functionality added to the standard WooCommerce Add to Cart area will be included in this widget, that includes the FooEvents Seating selector and FooEvents Bookings forms.
4. Incorporate social proof such as customer reviews, testimonials, or social media feeds to build credibility and encourage ticket sales.
5. Add widgets for additional details like FAQs, terms and conditions, or refund policies.

Step 4: Set Display Conditions for Your Template

After designing your custom event product page, you need to define where the template will be applied:

1. Select the down arrow next to Publish, and select the Display Conditions menu option.
2. Add Conditions to determine when this template should be used. For example, you can set the template to be applied to all products, or limit the template to only be used by products tagged to a specific category.
3. Click Save & Close to finalize your settings.

Step 5: Preview and Fine-Tune Your Design

Before making your custom event product page live, preview it to see how it looks. Make any necessary adjustments to ensure the layout is optimized for both desktop and mobile devices.

Once you’re happy with the design, publish your template. All relevant WooCommerce products linked to the template will now be displayed using your custom product template.

Creating a Unique Product Page for a Specific Event

Using your favorite Elementor widgets and shortcodes, you can create dynamic product pages that are tailored to your business’s specific requirements. In the following example, we use the Countdown widget to create a sense of urgency for an event. We also modify the styling of the Add to cart widget so that it overlays the featured image.

The result is a unique interpretation of the standard WooCommerce product page. It includes all the standard WooCommerce product page elements, but it has been stripped down to only show what is needed for this event.

Because the timer only applies to this one event, we needed to limit this template to only be used for this particular product. To do so, we simply edited the product called Conference and created a new category called Conf2024. We then created a condition that limits the use of the product template to products that have been tagged to the Conf2024 category.

 

Tips for Optimizing Your Event Product Page

• Highlight Urgency: Use countdown timers or limited-time offers to create a sense of urgency.
• Engage with Visuals: High-quality images and videos can make your event more appealing.
• Simplify Ticket Purchase: Streamline the purchase process by minimizing distractions and placing the add-to-cart button in a prominent location.

Conclusion

With Elementor Pro and FooEvents, creating a custom product page is not only easy but also essential for maximizing ticket sales and enhancing the overall event experience. By following the steps above, you can design a product page that serves as a compelling event landing page, helping you attract more attendees and create memorable events.