FooEvents Mailchimp Integration

The possibilities are endless with our new Mailchimp integration

We recently released our long awaited integration with Mailchimp which includes the ability to automatically add attendees to a Mailchimp audience list when tickets are generated. You can also specify default tags or event-specific tags that can be used to segment your Mailchimp list which opens up a host of exciting possibilities with FooEvents!

To take advantage of this integration, please make sure that you have the FooEvents for WooCommerce plugin (1.14.35+) installed on your site and you must also have a Mailchimp account.

The Mailchimp Integration help documentation contains further information and setup instructions.

Examples and Use Cases

The following list is far from exhaustive but should give you some inspiration and an idea of what’s possible with FooEvents and Mailchimp based on our extensive experience working with thousands of customers across different industries.

1. Pre-Event

Import contacts into Mailchimp from a spreadsheet, customer database or third-party bulk mail or CRM platform.

Connect WooCommerce to Mailchimp to automatically sync all your customer and order data going forward.

Promote your event by sending out personalized emails to your existing customer database at specific time intervals e.g. 12 months before, 6 months before, 3 months before, 1 month before etc.

Mail paper postcards to your customer database which promotes your event or business using Mailchimp.

Setup retargeting ads in Mailchimp to display targeted ads to a custom audience on Google and Facebook or Instagram.

2. After Purchase/Registration

Welcome attendees or customers and confirm registration details after tickets have been purchased.

Send automated reminders before the day of the event e.g. 1 month before, 1 week before, 1 day before etc.

Send a COVID-19 pre-screening survey to attendees the day before the event using built-in tools in Mailchimp or connect your account to a platform such as SurveyMonkey.

Send reminders to bring something to the event e.g. can of food for charity, proof of vaccination etc.

Communicate important changes to your event e.g. venue change or check-in procedure.

Announce that your event has been canceled or postponed.

3. Post-Event

Send automated thank-you emails to everyone who attended the event with links to the event’s presentations, notes or recordings.

Send a certificate of attendance/completion after a person completes a race or course.

Create and send a satisfaction survey using built-in tools in Mailchimp or connect your account to another platform such as SurveyMonkey.

Request a review of your event or business.

Create automations to touch base with attendees or customers at specific time intervals e.g. after attendees have completed a course or workshop.

Send out special offers or cross-promote your other events.

Export or synchronize attendee information from Mailchimp with a different marketing or CRM platform.

We hope that you are excited as we are about this powerful integration with Mailchimp and what it can do for your event or business.

If you have any suggestions or feedback, please get in touch!

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